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Coty Partners with Gwen Stefani

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By: Jamie Matusow

Editor-in-Chief

Coty Inc. announced the signing of a global licensing agreement with Gwen Stefani, the Grammy-winning recording artist, to develop and market a line of fragrances for her fashion and accessories brand, L.A.M.B.
 
The partnership is the first foray by the singer and fashion designer into the fragrance market. The yet-to-be-named fragrance, which will debut Fall 2007, will reflect the unique blend of verve, style and vivacity of L.A.M.B. fashions and accessories.
 
“Gwen Stefani is the perfect partner to create a new signature fragrance,” said Bernd Beetz, CEO, Coty Inc.  “Gwen’s distinctive look, music and embrace of ethnic influences, coupled with her effervescent personality will make her fragrances highly appealing to a generation of women around the world who love her one-of-a-kind, international style.”

Financial terms of the agreement were not disclosed.

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